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1) Importance of the Destination:

Jammulamma Temple
Jammulamma Temple
One day a farmer was busy in his field. To plough the field smoothly he searched for a big stone. He found a big stone near by and kept the stone on the plough. After arranging that stone on the plough, the plough was going smoothly without any hindrances till evening he ploughed the field and left the plough intact with the same stone on the plough and left for home. The next day morning, when he came back to field and found that the stone is not on the plough. He searched for the stone and he found the stone in the same place where it was. Again he brought the same stone and tied it to the plough and ploughed the field till evening and left for home with his oxes after leaving the plough in the field with the same stone intact. Next day morning when he came back to the field again he could not find the stone bon the plough. Again he searched for the stone; surprisingly he found the stone in the same place where it was. He thought that some body might have removed the stone from the plough. He wanted to see who was doing this mischief and he completed his ploughing work on that day and left the plough in the field and he did not went to home, instead he waited near the observing for a person who was doing this. He did not sleep in the night. Exactly in the midnight at 12'o clock the stone which was tied for the plough was changed into a Goddess with pure white dress and after a few minutes again the angel changed into the stone and stood at the earlier place. By seeing this incident the farmer was wondered and informed to all the people in the village. They could not believe his words, so the farmer brought them to the field and waited in the night to see the farmer's experience. Again exactly in the midnight same incident was occurred. Then all the people in the village believed the incident and constructed a temple in the same place. People believe that with the blessings of the Goddess, they are getting the good harvest. So people pray the Goddess before sowing the seeds every year. Goddess Ammavaru has a raised from the earth in the JammichedVillage , the Goddess was worshiping as Jammulamma Goddess. It is also believed that the Pandavas have given first preference to this Goddess in worshipping. The Gadwala rulers also worshipped the Goddess Ammavaru.

2) National Importance

The destination has good national importance. Tourists are visiting this destination from Karnataka (Bangalore, Koppal, Illikal, etc) and Maharashtra (Pune, Mumbai, etc).

3) Location and Reach

Road: Visitors can reach the destination from Hyderabad to Erravalli X Road on NH-7, which has 120' BT Road with good condition. The destination is about 13 km from Erravalli X Roads, 3 km from Gadwal, 100 km from Mahabubnagar and 60 km from Kurnool.

Rail: The nearest railway station is located at Gadwal, which is 2 km away from the destination.

Air: The nearest Airport is InternationalAirport at Shamshabad (Hyderabad), which is about 150 km.

4) Jurisdiction of the Destination

The Temple is under the jurisdiction of Endowments Department, GoAP. The yearly income for this temple is about Rs.13.00 lakhs per annum.

5) Road Condition

NH-7 is laid down with four lines of 120' BT road from Hyderabad to Erravalli X Road . From Erravalli X Road to destination as well as Gadwal, there is 50' BT available with good condition.

6) Present Status of Tourist Attractions around the Destination

The following are the main tourist places/attractions around the proposed destination.

Ø Gadwal Fort - 3 km

Ø Chennakesava SwamyTemple, Gadwal - 3 km

Ø Gadwal Shopping (Handloom Sarees) - 3 km

Ø Jurala Project - 20 km

Ø Anjaneya SwamyTemple, Chintha Revelu (V) - 20 km

Ø Swayambu Lakshmi Venkateswara Temple, Maldaka via Mantralayam - 14 km

Ø Mantralayam - 65 km via Nagaladinne

Ø Beachpalli Temple - 14 km

Ø Alampur - 50 km

Ø All the temples proposed for heritage circuit in Mahabubnagar district

7) Visitors Flow at the Destination

The flow of visitors to the destination has been increasing every year. As per the local people and officials of destinations, the visitors' flow during the three years is as below:

Year

Approximate No. of Visitors

2006-07

7,83,660

2007-08

10,44,880

2008-09

13,06,100

It found that more than 150 people per day on an average are visiting the temple other than Tuesdays and Fridays. The number goes up to 500 persons on Sundays and Public Holidays.

On every Tuesday & Friday, the tourists flow is very high at the destination. The pilgrims flow on every Tuesday of February Month of every year is more than 50,000 tourists per day for 5 days in that month. During every Tuesday from March to June, the tourist flow is 30,000 tourists per day for about 18 days. During every Tuesday April to June, the tourist flow is about 5,000 tourists per day. The flow of tourists on every Tuesday increase to 8,000 per day during July to January of next year.

8) Estimated Future Visitors Flow

The visitors' flow to the destination has been increasing year by year and the estimated future flow of visitors/tourists is as follows.

Year

Estimated Visitors

2009-10

19,59,150

2010-11

23,50,980

2011-12

27,42,810

Justification for Tourist Flow

The logic behind the estimation of future visitors' flow is that there is huge potential to attract the visitors. The rationale is as follows.

Ø Visiting of group of families in more number to this destination is high as these pilgrims cut the goats for meat at the destination premises and does puja in the temple. The pilgrims cook the food under trees at the surrounding places of the temple and it is a custom from long period. The local people keep one pot with grains to this Goddess at their residences during main family celebrations viz., marriages, etc and they have to visit the temple and cook the food at the temple as per local custom. There are seven sisters of Goddesses and Jammulamma is one among them.

Ø Water body is available beside the temple, which provides good beauty to this temple

Ø Awareness is increasing day-by-day about this temple and the flow of pilgrims to this destination has been increasing every year.

Ø The temple is very good access from the National Highway-7 and the passers through on the road can take diversion and visit this famous temple

Ø A number of colleges are located in Kurnool, which is the district headquarter and the students flow to this temple is also high.

Ø APSRTC is operating their buses from Kurnool at every half an hour to this destination and also from surrounding mandals to this destination. It is also very near to Gadwal, which is a mandal headquarter.

Ø Income levels of people, who are living in Kurnool & Mahabubnagar districts and surrounding places have been increasing

Ø On festivals, Fridays, Tuesdays, Sundays and Public holidays, the pilgrims flow to the destination is very high

Ø The destination has historical importance and pilgrims trust the Goddess

Ø Increasing number of tourists from all other States of India especially Tamil Nadu, Karnataka, Maharashtra and also other places of AP

Ø The peak days are generally Tuesdays, Fridays and festival days

Ø The crowd in May, June and July is high due to holidays to the students

Ø The average growth of visitors flow is increasing on an average of 20% - 25%. Apart from this, if the Tourism Department provides infrastructure and promotional facilitates to the tourists, that can add another 20% - 25%.

9) Special Days of Attraction and Visitors Flow

It revealed from the field survey that the visitors prefer the following days in general.

Tuesdays and Fridays - Tourist flow is very huge

Every Tuesday of February Month - Very huge tourist flow

Festival Days and Dasara Festival days - Tourist flow is high

Sundays and Public Holidays increase the flow to some extent

Special occasions like family tours, tonsure ceremonies, etc

Vacations (like Summer Vacation and Winter Vacation)

10) Income Profile of Visitors

The approximate income profile of visitors to the destination is as below:

Lower Income People : 40%

Middle Income People : 40%

Higher Income People : 20%

The devotees of Goddess Jammulamma are residing in and around the Mahabubnagar district and some parts of Kurnool district. The flow of lower and middle-income group pilgrims is more to this destination as these groups are living in and surrounded places of this temple.

11) Purpose of Visit

Most of pilgrims visit the destination primarily for devotional purpose. They cut the goats for meat at the destination premises and conduct pujas with large groups.

12) Origin of Tourists

The approximate percentage of tourists and places from where the tourists have been visiting the destination are as follows.

Ø 25% from Kurnool, Adoni and Nandyal

Ø 25% from Gadwal, Vanaparthy, Kollapur and surrounded villages

Ø 20% from other places of Mahabubnagar district

Ø 10% from Proddatur and other places of AP

Ø 10% from Karnataka

Ø 10% from Maharashtra

13) Mode of Transport

Most of the middle and lower income groups of pilgrims, who come from long distances and residing in surrounded villages/mandals visit through APSRTC buses, sharing autos, lorries, tractors, etc as a group. This destination is very near to NH-7 and from NH-7 about 200 sharing autos available to Gadwal via this destination. In addition, the APSRTC is operating buses from Kurnool to Gadwal and Gadwal to Pebber via this temple. The pilgrims from Maharashtra and Karnataka visit this destination through by 4-wheelers.

14) Frequency of Visits

It found that 20% of the visitors are new persons and visited the destination first time after knowing the importance of the destination. About 80% of the pilgrims have been repeating the visit to the destination at least once in a year along with their friends and relatives with large groups.

15) Group Size

The visitors have been coming to the destination along with their family members and relatives & friends as a group. The group size consists of 20 to 30 persons in general for puja by cutting the goat and about 5 persons for darshan only. The approximate group size consists of 5 -15 persons by 4-wheeler (jeep, car); 30-60 persons by tourist buses; 20-30 persons by tractors; 50-100 persons by lorry.

16) Accommodation Facilities, Booking and Duration of Stay

Accommodation facilities are available to some extent with 13 rooms, which are under the control of Endowments Department, GoAP. Out of which, 6 rooms are constructed by the Endowments Department and 7 are constructed by the donors.

The Endowments Department is charging @ Rs.150/- per occupancy to the pilgrims towards room rent per day. The rooms are booked even one month before during January to June every year. Priority will be given by the authorities to the donors to book the rooms as these rooms are constructed by them.

The pilgrims stay one day at the destination. They cook the food at the destination and visit the temple and are leaving by evening/night from this place as there are no recreational facilities even though there is good water body for boating and relaxation facilities.

17) Food & Beverages Facilities

About 75% of devotees cook their food by cutting birds/goats at the destination in general. About 25% of devotees visit this destination only for darshan with groups. They can have the food either at Gadwal, which is 3 km away or at Kurnool, a district headquarter, where a number of decent hotels available. In addition, there are two bunks are available at the temple premises, which provides tiffin, tea, biscuits, snacks, beverages, water pockets/bottles, etc.

18) Illumination Facilities

Illumination facilities are available only inside the temple and maintained by Endowments Department. Electricity facility is also available to the rooms/cottages. Illumination facilities are not available outside the temple and surrounded places of the destination, where the pilgrims generally cook the food.

19) Sewerage and Public Toilets

There is no drainage facility available for the temple. Public toilet facilities are also not available for general public.

20) Water Facilities

Drinking water facility is available at the destination. There is a big well, from which the water is pumping to drinking water blocks/tank.

21) Banking/ATM Facilities

SBH, SBI, Andhra Bank, Syndicate Bank and almost all nationalised banks are available at Gadwal, which is 3 km away from the destination. ATM facility is also available at Gadwal and Kurnool.

22) Emergency Health Facility

PHC (Primary Health Centre) is available at Gadwal area, which is 2 km away from the destination. Almost all the government offices are located at this place at about 2 km away from this destination.

23) Cleanness

The authority is maintaining cleanness inside of the temple very well. The temple is not maintaining the cleanness outside the temple, where the pilgrims cook the food.

24) Landscaping and Park Maintenance

There is no landscaping/park available at the destination but the authority planted some trees inside the temple premises to provide shelter to pilgrims/devotees.

25) Safety/Security of Tourists

There are four Priests, one Executive Officer, four Clerks, two Watchmen and two Attenders are working and are appointed by the Endowments Department. In addition, eight persons from Irrigation Department are also working as the destination is having water body beside the temple. In addition, there is also one fishpond beside the temple with suitable personnel under the control of Fisheries Department. One Police Station is available at about ½ km away from the temple. There are no threats or robbery occurred till now. The temple is located in the village and nearer to Gadwal Mandal Headquarter as there is no problem for safety of tourists.

26) Guide Services

There are no tourist guides available at the temple premises. The priests and temple personnel explain about the history and importance of the temple.

27) Wayside Amenities

Availability of support services like minor repairs, air filling stations, petrol, information, etc are available locally at about 1/4th km from the destination. RTO Office is located at the opposite side of the temple.

28) Communication Facilities

It noticed that all mobile phones receive signals from the telephone towers at the destination. Coin operated PCO boxes available at the temple premises for public on pay and use basis.

29) Marketing Facilities (Arches, Information Centre, Destination Boards, Direction Boards, etc)

There is no published material (brochures, etc) about the temple readily available at the destination. The Endowments Department publishes pamphlets during January to June and distributes the same to the pilgrims.

30) Shopping Facilities

Three are no shops available in front of temple except bunks providing puja items and breakfast facilities. There are good numbers of shops available in Gadwal.

31) Local Transport

About 200 sharing autos are available from NH-7 to Gadwal via this destination in addition to APSRTC buses.

32) Parking Facilities

At present, there is no systematic parking facility available at the destination. Visitors are parking their vehicles in front of the temple as convenient to pilgrims.

33) Other Facilities

On Every Tuesday, bajans have been performing/organizing in Kannada, Tamil and Marathi Languages in addition to Telugu Language.

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